It is important to set price expectations in line with design options as soon as possible. This helps print buyers gain an early understanding of the trade offs that might need to be made to get the most from a print budget, while avoiding being surprised at the end.

Printers can, and should, play a major role at the stage where design options first become stable. Because they uniquely have an in-depth understanding of manufacturing cost considerations, they are able to find cost efficiencies at this point that has the greatest impact on price. Involving printers while using FairPrice during the concept development phase can lead to savings of 40% or more.

Print Buyers Online (PBO) just added a significant new benefit for all print buyer members: FREE, UNLIMITED use of FairPrice. Other print buyers must pay more than $600 a year for this service. To take advantage of this opportunity, print buyers should visit http://www.printbuyersonline.com and sign up for PBO membership.

PBO is the largest national network of print buyers. They provide consulting advice and educational services to print buying companies and print suppliers. In addition to providing valuable information, PBO is also a center that researches the needs and challenges of the print buying community.

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